March 13, 2006

Cable News Daytime Viewership

CNN MSNBC Fox News Total
Jan. 1998 487 124 53 664
Feb. 1998 591 164 69 824
Mar. 1998 460 137 49 646
Apr. 1998 370 101 35 506
May 1998 328 99 38 465
Jun. 1998 308 111 31 450
Jul. 1998 325 101 31 457
Aug. 1998 568 151 58 777
Sept. 1998 708 221 98 1027
Oct. 1998 470 156 56 682
Nov. 1998 552 151 62 765
Dec. 1998 859 206 97 1162
Jan. 1999 706 190 109 1005
Feb. 1999 621 173 94 888
Mar. 1999 482 160 85 727
Apr. 1999 793 305 125 1223
May 1999 447 162 94 703
Jun. 1999 340 139 90 569
Jul. 1999 651 256 161 1068
Aug. 1999 397 130 80 607
Sep. 1999 366 122 74 562
Oct. 1999 371 122 85 578
Nov. 1999 333 143 87 563
Dec. 1999 336 128 92 556
Jan. 2000 410 138 105 653
Feb. 2000 352 156 110 618
Mar. 2000 313 156 118 587
Apr. 2000 388 194 157 739
May 2000 280 165 118 563
Jun. 2000 254 163 122 539
Jul. 2000 267 169 102 538
Aug. 2000 307 165 114 586
Sept. 2000 274 321 118 713
Oct. 2000 390 194 182 766
Nov. 2000 962 515 486 1963
Dec. 2000 775 447 471 1693
Jan. 2001 432 266 305 1003
Feb. 2001 367 256 291 914
Mar. 2001 347 231 235 813
Apr. 2001 331 206 209 746
May 2001 265 213 192 670
Jun. 2001 287 208 206 701
Jul. 2001 331 219 272 822
Aug. 2001 323 207 274 804
Sep. 2001 1364 617 790 2771
Oct. 2001 1392 705 884 2981
Nov. 2001 1039 501 754 2294
Dec. 2001 870 466 742 2078
Jan. 2002 670 307 654 1631
Feb. 2002 584 401 642 1627
Mar. 2002 573 253 664 1490
Apr. 2002 613 289 694 1596
May 2002 517 239 604 1360
Jun. 2002 504 234 582 1320
Jul. 2002 554 267 646 1467
Aug. 2002 539 245 590 1374
Sep. 2002 560 240 662 1462
Oct. 2002 901 364 942 2207
Nov. 2002 578 258 720 1556
Dec. 2002 499 235 639 1373
Jan. 2003 533 253 706 1492
Feb. 2003 818 358 1104 2280
Mar. 2003 1558 753 1906 4217
Apr. 2003 1685 851 2270 4806
May 2003 514 238 971 1723
Jun. 2003 426 204 723 1353
Jul. 2003 458 205 746 1409
Aug. 2003 495 204 770 1469
Sep. 2003 485 193 681 1359
Oct. 2003 458 196 658 1312
Nov. 2003 458 198 770 1426
Dec. 2003 599 257 961 1817
Jan. 2004 465 222 821 1508
Feb. 2004 479 223 808 1510
Mar. 2004 515 241 889 1645
Apr. 2004 505 224 880 1609
May 2004 480 217 752 1449
Jun. 2004 474 213 805 1492
Jul. 2004 440 180 775 1395
Aug. 2004 484 305 848 1637
Sep. 2004 598 278 1087 1963
Oct. 2004 506 248 955 1709
Nov. 2004 558 279 1180 2017
Dec. 2004 382 189 863 1434
Jan. 2005 506 226 936 1668
Feb. 2005 396 196 789 1381
Mar. 2005 520 239 891 1650
Apr. 2005 557 253 827 1637
May 2005 377 178 744 1299
Jun. 2005 372 186 866 1424
Jul. 2005 448 201 973 1622
Aug. 2005 415 196 918 1529
Sep. 2005 1286 483 1894 3663
Oct. 2005 556 249 953 1758
Nov. 2005 449 257 888 1594
Dec. 2005 420 233 912 1565

Cable news audiences are highly sensitive to events—in contrast with broadcast network evening news. But the pattern of retaining more audience after major news events such as September 11th appears to have ended.