March 12, 2007

Cable News Daytime Audience

Median Audience Mean Audience
1998 673 702.1
1999 655 754.1
2000 635.5 829.8
2001 868 1383.1
2002 1478.5 1538.6
2003 1480.5 2055.3
2004 1559.5 1614
2005 1608 1732.5
2006 1547 1540.7

While cable channels report ratings as simple averages, PEJ believes median is more accurate because it evens out momentary audience spikes. Using either measure, however, the daytime audience for the three cable channels leveled to roughly 1.5 million people in 2006.