March 12, 2007

Cable News Audience during Big Events

Viewers in Previous month Viewers that Month
Clinton Scandal (Aug 98) 980 1671
Hang. Chad Elections (Nov 00) 1797 3440
NY Attacks (Sept 01) 1647 4575
Iraq War (Apr 03) 6694 6943
Presidential Elections (Nov 04) 3861 3524
Katrina (Sep 05) 3173 5624
Mid-east London (Aug 06) 2715 2735
Mid-Term Elections (Nov 06) 2404 2638

Over the last decade, the cable channels saw their growth stimulated by major crises. Viewers would come for the big events — often in huge numbers — and many of them would begin to watch the channels more afterwards. In 2006, the big stories were the summertime crisis in the Middle East in July and August and the mid-term elections in November.