March 12, 2007

Blog Readership, 2004-2006

Percent ever reading blogs Percent reading blogs yesterday
Feb 2004 17 3
Jan 2005 27 7
March 2005 23 5
June 2005 27
Sept 2005 27 7
Jan 2006 39

The most recent data suggest a significant increase in the number of
people who read blogs. Survey results from the Pew Internet &
American Life Project indicates that the percentage of online users who
say they have ever read blogs rose in February 2006 to 39%, up markedly
from 27% a year earlier. That puts the total number of Americans who
now read blogs at approximately 57 million.