November 19, 2001

Before and After

Disclosed Not Disclosed
June 2001 11% 89%
Oct. 2001 80% 20%
Total 40% 60%

This chart shows how often networks offered a disclosure when promoting a parent company's product. In June 2001 there were a total of 27 parent company products; in October 2001 there were 20 parent company products appearing on morning news programs.