November 19, 2001

Before and After

AOL/Time Warner Disney Viacom NBC/GE Combination Other # of Products Promoted
ABC 4.2% 21.1% 7.0% 1.4% 0.0% 66.2% 71
CBS 7.3% 4.9% 26.8% 0.0% 8.5% 52.4% 82
NBC 8.1% 2.3% 9.3% 11.6% 3.5% 65.1% 86

CBS' morning news program was the most likely to promote products of its parent company, Viacom of any of the network morning news in 2001. Good Morning America on ABC, owned by Disney, was next. The No. 1 rated Today show on NBC, whose parent company is General Electric, engaged in such synergistic cross promotions less than its rivals.