November 19, 2001

Before and After

Commercials Local News Products Promotions Subtotal Remaining Time
June 2001 35 9 16 10 70 50
October 2001 35 9 17 5 66 54
Average 35 9 16.5 7.5 68 52

Subract the commercials, the teases for upcoming stories, the promos for other network shows, the local news inserts and the segments that are selling products or doing cross promotions, and only just over half the two hours of network news shows is left for news content–be it a cooking segment or a correspondent package.