March 12, 2007

Average Station Revenue

Nominal Inflation Adjusted
1995 19.9 24
1996 21.4 25.1
1997 22.1 25.3
1998 23.5 26.5
1999 23.7 26.1
2000 25.5 27.3
2001 22 22.8
2002 23.9 26
2003 23.4 25.4
2004 25.8 28
2005 23.7 25.7

The local TV news business, while enormously profitable, is sensitive to the economy. In the economic downturn of 2001, stations overall saw revenues fall by double digits.