Average Late News Share by Market Size
|Markets 1-25||Markets 26-50||Markets 51-100||Markets 101-150||Markets 151+||All Markets|
Of those households watching late night TV, fewer and fewer of them tune into the news. Between 1997 and 2005, that percentage–what TV people call “share”–fell across all market sizes for late news. And the number is lowest in the biggest cities.