March 13, 2006

Average Late News Share by Market Size

Markets 1-25 Markets 26-50 Markets 51-100 Markets 101-150 Markets 151+ All Markets
May 1997 18.2 20.6 21.5 22.8 27 22.3
May 1998 17.2 19.5 20.3 22.2 26.5 21.5
May 1999 16.4 18.4 20.1 22.1 26.1 21.1
May 2000 15.8 17.6 19.8 21.5 25.9 20.6
May 2001 14.9 16.8 18.9 20.7 24.7 19.7
May 2002 14.5 16.2 18 20.1 23.5 18.9
May 2003 14.4 16.3 17.9 19.6 23.5 18.7
May 2004 14 15.8 17.8 19.8 23.4 18.6
May 2005 13.9 15.5 17.9 19.7 22.7 18.5

Of those households watching late night TV, fewer and fewer of them tune into the news. Between 1997 and 2005, that percentage–what TV people call “share”–fell across all market sizes for late news. And the number is lowest in the biggest cities.