Average Early Evening Local News Share by Market Size
|Markets 1-25||Markets 26-50||Markets 51-100||Markets 101-150||Markets 151+||All Markets|
Of those households watching TV around the dinner hour, the percentage tuned to local news is dropping. Between 1997 and 2005, that percentage–what TV people call “share”–fell across all market sizes. Not only are fewer people home to watch TV at 6 p.m., but of those who have the TV on, more are choosing to watch something else.