March 12, 2007

Average Circulation of U.S. Daily Newspapers

Weekday Average Sunday Average
1990 38689 72578
1991 38264 70935
1992 38321 69764
1993 38440 70776
1994 38311 70310
1995 37960 68952
1996 37489 68312
1997 37593 66983
1998 37731 66889
1999 37747 66181
2000 37684 64799
2001 37860 64721
2002 37876 64381
2003 37902 62789
2004 37903 62790
2005 36739 60471

Despite talk of newspapers dying, the average circulation of most newspapers in the country has dropped only slightly. The average on weekdays was 38,689 in 1990 and 36,739 in 2005. Sunday circulation is dropping more rapidly.