Alternative Weekly Readership by Age Group
|18-24 year olds||25-49 year olds||50 years and older|
The aging of America's alternative weekly newspaper audience is a major issue in the industry. The audience for alternative weeklies is younger than for daily newspapers but these are hardly youth publications. The majority of readers are 25 to 49. Perhaps even more significant, the next biggest group is 50 and older, and this is the cohort that is growing. The number of readers under 25, meanwhile has shrunk slightly.
The aging of the alternative audience has not been a problem financially. While mainstream dailies have suffered audience declines, alternative weeklies have fared far better. Still, with a median age of 41, and 41% of alt weekly readers 45 and older the alternative weekiies face some interesting choices. .