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Before and After

Whose Products Were Promoted on Morning News?
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CBS' morning news program was the most likely to promote products of its parent company, Viacom of any of the network morning news in 2001. Good Morning America on ABC, owned by Disney, was next. The No. 1 rated Today show on NBC, whose parent company is General Electric, engaged in such synergistic cross promotions less than its rivals.

Source: PEJ: "Before and After: How the War on Terrorism has Changed the News Agenda "

Date Posted: November 19, 2001

Before and After: How the War on Terrorism has Changed the News Agenda