Radio Content Analysis

News radio listeners in Bend, Ore., had just one choice: KBND, a CBS affiliate. During the week, 5 to 9 a.m. is devoted to more to news than talk. In the 6 a.m. hour studied, there is a local “host” but nearly all the content except traffic and weather comes from other personalities. National headlines come from the CBS radio news desk, local news from a local news anchor — some of it correspondent-reported but all of it brief. CNN radio brings business news headlines, and a syndicated health personality offers health news. Then national, syndicated programming kicks in until 5 p.m. From 9 to noon it’s Rush Limbaugh, from noon to 1 Paul Harvey, followed by Lars Larson and Bill O’Reilly. Local news, in the same format as the morning hour, airs from 5 to 6. The day then ends with more national programming, Clark Howard’s consumer news and finally Dr. Laura Schlessinger.