April 4, 2007
Coverage of Three Major News Stories: February 8 - March 2, 2007
Anna Nicole Smith Coverage - Percent of Newshole
| Outlet |
Feb. 8* and 9 |
Feb. 8* to Mar. 2 |
| Network TV Total (includes PBS) |
20% |
6% |
| ABC Morning |
61 |
10 |
| ABC Evening |
7 |
1 |
| CBS Morning |
60 |
20 |
| CBS Evening |
10 |
2 |
| NBC Morning |
57 |
17 |
| NBC Evening |
15 |
3 |
| PBS Evening |
0 |
0 |
| Cable TV Total |
55 |
22 |
| CNN |
55 |
14 |
| Fox News |
50 |
32 |
| MSNBC |
59 |
21 |
| Radio Total |
32 |
4 |
| Online Total |
25 |
4 |
| Newspapers Total |
17 |
1 |
Iraq War Coverage - Percent of Newshole
| Outlet |
Feb. 8* and 9 |
Feb. 8* to Mar. 2 |
| Network TV Total (includes PBS) |
26% |
24% |
| ABC Morning |
2 |
13 |
| ABC Evening |
25 |
26 |
| CBS Morning |
2 |
11 |
| CBS Evening |
18 |
22 |
| NBC Morning |
2
|
10 |
| NBC Evening |
22 |
27 |
| PBS Evening |
56 |
44 |
| Cable TV Total |
13 |
17 |
| CNN |
16 |
17 |
| Fox News |
15 |
10 |
| MSNBC |
7 |
26 |
| Radio Total |
12 |
28 |
| Online Total |
9 |
25 |
| Newspapers Total |
19 |
16 |
Campaign 2008 Coverage - Percent of Newshole
| Outlet |
Feb. 8* and 9 |
Feb. 8* to Mar. 2 |
| Network TV Total (includes PBS) |
4% |
7% |
| ABC Morning |
18 |
8 |
| ABC Evening |
0 |
5 |
| CBS Morning |
0 |
11 |
| CBS Evening |
9 |
6 |
| NBC Morning |
0 |
15 |
| NBC Evening |
7 |
3 |
| PBS Evening |
0 |
3 |
| Cable TV Total |
4 |
11 |
| CNN |
0 |
11 |
| Fox News |
0 |
8 |
| MSNBC |
14 |
16 |
| Radio Total |
17 |
11 |
| Online Total |
3 |
9 |
| Newspapers Total |
17 |
8 |
Top Stories: February 8 - March 2, 2007
Top Stories for All Sectors: February 8* to March 2, 2007
| Rank |
Top Story |
Percent of Newshole |
| 1 |
Iraq Policy Debate |
9% |
| 2 |
Campaign 2008 |
9 |
| 3 |
Anna Nicole Smith |
8 |
| 4 |
Events in Iraq |
7 |
| 5 |
Iran |
5 |
| 6 |
Iraq Homefront |
4 |
| 7 |
Snowstorms |
3 |
| 8 |
North Korea |
2 |
| 9 |
Afghanistan |
2 |
| 10 |
CIA Leak/Plame Case |
2 |
| 11 |
Tornadoes in AL, MO |
2 |
| 12 |
Stocks Fall on Feb. 27 |
2 |
| 13 |
War on Terror General |
2 |
| 14 |
Immigration |
2 |
| 15 |
Oscars |
1 |
Top Stories for Network TV (including PBS): February 8* to March 2, 2007
| Rank |
Top Story |
Percent of Newshole |
| 1 |
Iraq Policy Debate |
11% |
| 2 |
Events in Iraq |
7 |
| 3 |
Iraq Homefront |
7 |
| 4 |
Campaign 2008 |
7 |
| 5 |
Anna Nicole Smith |
6 |
| 6 |
Snowstorms |
6 |
| 7 |
Iran |
4 |
| 8 |
Tornadoes in AL, MO |
3 |
| 9 |
Stocks Fall on Feb. 27 |
3 |
| 10 |
Afghanistan |
3 |
| 11 |
North Korea |
2 |
| 12 |
Jet Blue Problems |
2 |
| 13 |
HPV Cervical Cancer Vaccine |
2 |
| 14 |
Climbers on Mt. Hood |
2 |
| 15 |
Hurricane Katrina Aftermath |
2 |
Top Stories for Cable TV: February 8* to March 2, 2007
| Rank |
Top Story |
Percent of Newshole |
| 1 |
Anna Nicole Smith |
22% |
| 2 |
Campaign 2008 |
11 |
| 3 |
Iraq Policy Debate |
10 |
| 4 |
Events in Iraq |
4 |
| 5 |
Iran |
4 |
| 6 |
Afghanistan |
3 |
| 7 |
CIA Leak/Plame Case |
3 |
| 8 |
Tornadoes in AL, MO |
3 |
| 9 |
Iraq Homefront |
3 |
| 10 |
Immigration |
3 |
| 11 |
Snowstorms |
2 |
| 12 |
War on Terror General |
2 |
| 13 |
Baseball Team Bus Crash |
2 |
| 14 |
Stocks Fall on Feb. 27 |
1 |
| 15 |
North Korea |
1 |
Top Stories for Radio: February 8* to March 2, 2007
| Rank |
Top Story |
Percent of Newshole |
| 1 |
Iraq Policy Debate |
21% |
| 2 |
Campaign 2008 |
11 |
| 3 |
Events in Iraq |
5 |
| 4 |
Global Warming |
4 |
| 5 |
Anna Nicole Smith |
4 |
| 6 |
Iran |
3 |
| 7 |
Iraq Homefront |
3 |
| 8 |
Oscars |
2 |
| 9 |
Stocks Fall on Feb. 27 |
2 |
| 10 |
Immigration |
2 |
| 11 |
CIA Leak/Plame Case |
2 |
| 12 |
War on Terror General |
2 |
| 13 |
North Korea |
1 |
| 14 |
Afghanistan |
1 |
| 15 |
Hurricane Katrina Aftermath |
1 |
Top Stories for Online: February 9* to March 2, 2007
| Rank |
Top Story |
Percent of Newshole |
| 1 |
Events in Iraq |
13% |
| 2 |
Iraq Policy Debate |
9 |
| 3 |
Campaign 2008 |
9 |
| 4 |
Iran |
6 |
| 5 |
Snowstorms |
4 |
| 6 |
Anna Nicole Smith |
4 |
| 7 |
North Korea |
4 |
| 8 |
CIA Leak/Plame Case |
3 |
| 9 |
Afghanistan |
3 |
| 10 |
War on Terror General |
2 |
| 11 |
Iraq Homefront |
2 |
| 12 |
Climbers on Mt. Hood |
2 |
| 13 |
Tornadoes in AL, MO |
2 |
| 14 |
Israeli/Palestinian Conflict |
2 |
| 15 |
Oscars |
1 |
Top Stories for Newspapers: February 9* to March 2, 2007
| Rank |
Top Story |
Percent of Newshole |
| 1 |
Campaign 2008 |
8% |
| 2 |
Events in Iraq |
7 |
| 3 |
Iran |
6 |
| 4 |
Iraq Homefront |
6 |
| 5 |
North Korea |
3 |
| 6 |
Iraq Policy Debate |
3 |
| 7 |
Immigration |
2 |
| 8 |
Stocks Fall on Feb. 27 |
2 |
| 9 |
CIA Leak/Plame Case |
2 |
| 10 |
Hurricane Katrina Aftermath |
2 |
| 11 |
Health Care |
2 |
| 12 |
Snowstorms |
1 |
| 13 |
Anna Nicole Smith |
1 |
| 14 |
War on Terror General |
1 |
| 15 |
US Economic Numbers |
1 |
*Note: The news outlets included on February 8 were those that aired after the announcement of Anna Nicole Smith's death around 3:00 pm ET. Shows that aired prior to 3:00 pm ET on the February 8 are not included. Newspapers and web sites from February 8 are not included either because newspapers are published in the morning and the web sites are captured for this study before 10:00 am ET.
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