| 1. SOURCE |
| |
CLINTON STORIES
(#) |
BUSH STORIES
(#) |
| ALL PRINT |
373 |
|
|
222 |
|
|
| |
ALL NEWSPAPERS |
|
324 |
|
|
202 |
|
| |
|
Washington Post |
|
|
182 |
|
|
100 |
| |
|
New York Times |
|
|
142 |
|
|
102 |
| |
ALL NEWSWEEK |
|
49 |
|
|
20 |
|
| |
ALL BROADCAST |
|
193 |
|
|
111 |
|
| |
|
ABC World News |
|
|
56 |
|
|
24 |
| |
|
CBS Evening News |
|
|
64 |
|
|
26 |
| |
|
NBC Nightly News |
|
|
38 |
|
|
23 |
| |
|
PBS Newshour |
|
|
35 |
|
|
38 |
| 2. DATE |
| |
CLINTON STORIES
(%) |
BUSH STORIES
(%) |
| |
Clinton First Half |
57 |
- |
| |
Clinton Second Half |
43 |
- |
| |
|
100 |
|
| |
Bush First Half |
- |
57 |
| |
Bush Second Half |
- |
43 |
| |
|
|
100 |
| 3. PLACEMENT (Newspapers only) |
| |
CLINTON STORIES
(%) |
BUSH STORIES
(%) |
| |
Front page |
34 |
34 |
| |
Front business/financial page |
13 |
3 |
| |
Front page/ inside sections |
4 |
5 |
| |
Sunday Review/Outlook |
7 |
5 |
| |
Editorial |
23 |
23 |
| |
Op/Ed |
19 |
30 |
| |
Newspaper/Other |
- |
- |
| |
|
100 |
100 |
| 4. TOPIC |
| |
CLINTON STORIES
(%) |
BUSH STORIES
(%) |
| ALL POLICY ISSUES |
71 |
|
|
74 |
|
|
| |
All Domestic Issues |
|
51 |
|
|
56 |
|
| |
|
Budget Issues Only |
|
|
25 |
|
|
27 |
| |
All Foreign/Defense Issues |
|
20 |
|
|
18 |
|
| ALL PROFILE/CHARACTER ISSUES |
26 |
|
|
22 |
|
|
| OTHER |
3 |
|
|
4 |
|
|
| |
|
Abortion/Family planning |
1 |
|
|
2 |
|
|
| |
|
Agriculture |
- |
|
|
- |
|
|
| |
|
Budget/Taxes |
25 |
|
|
27 |
|
|
| |
|
Business/Economy (non-budget) |
6 |
|
|
2 |
|
|
| |
|
Campaign Finance |
1 |
|
|
2 |
|
|
| |
|
Civil rights/liberties |
* |
|
|
- |
|
|
| |
|
Crime incidents or trends |
- |
|
|
- |
|
|
| |
|
Crime/Gun policy |
* |
|
|
* |
|
|
| |
|
Culture/Arts |
- |
|
|
* |
|
|
| |
|
Defense--US |
2 |
|
|
3 |
|
|
| |
|
Disasters |
- |
|
|
* |
|
|
| |
|
Education |
* |
|
|
6 |
|
|
| |
|
Election Process |
- |
|
|
2 |
|
|
| |
|
Environment |
* |
|
|
6 |
|
|
| |
|
Foreign policy & US Intervention |
16 |
|
|
14 |
|
|
| |
|
Foreign Trade |
3 |
|
|
1 |
|
|
| |
|
Gays in the Military |
7 |
|
|
- |
|
|
| |
|
Health Care/The elderly |
5 |
|
|
2 |
|
|
| |
|
Immigration |
* |
|
|
* |
|
|
| |
|
Labor |
2 |
|
|
2 |
|
|
| |
|
Poverty |
1 |
|
|
- |
|
|
| |
|
Religion |
- |
|
|
5 |
|
|
| |
|
Science/Technology |
1 |
|
|
- |
|
|
| |
|
Women's Rights |
1 |
|
|
- |
|
|
| |
| |
|
Personal profile/character |
4 |
|
|
4 |
|
|
| |
|
Presidential appts./nom.-official |
7 |
|
|
3 |
|
|
| |
|
Political skills/management |
11 |
|
|
11 |
|
|
| |
|
Political philosopy/ideology |
4 |
|
|
4 |
|
|
| |
|
Other |
3 |
|
|
4 |
|
|
| |
|
|
100 |
|
|
100 |
|
|
| 5. FRAME |
| |
CLINTON STORIES
(%) |
BUSH STORIES
(%) |
| |
|
Calendar/Process |
|
3 |
|
|
3 |
|
| |
|
Future Implication (longterm) |
|
1 |
|
|
- |
|
| |
|
Historical Outlook/Trend |
|
5 |
|
|
3 |
|
| |
|
Battleground |
|
11 |
|
|
14 |
|
| |
|
Performance |
|
13 |
|
|
13 |
|
| |
|
Policy explored/explained |
|
35 |
|
|
48 |
|
| |
|
Official Reaction/Response |
|
3 |
|
|
* |
|
| |
|
Reality Check |
|
5 |
|
|
2 |
|
| |
|
Tactics & Strategy |
|
22 |
|
|
14 |
|
| |
|
Wrongdoing exposed |
|
* |
|
|
1 |
|
| |
|
Other |
|
2 |
|
|
2 |
|
| 6. POLITICAL ARENA |
| |
CLINTON STORIES
(%) |
BUSH STORIES
(%) |
| President and: |
|
|
| |
|
Cabinet/Advisors/VP |
|
10 |
|
|
5 |
|
| |
|
Federal Employees/Agencies |
|
3 |
|
|
1 |
|
| |
|
Congress |
|
14 |
|
|
25 |
|
| |
|
Courts |
|
1 |
|
|
1 |
|
| |
|
State Officials/Gov't |
|
1 |
|
|
2 |
|
| |
|
Military rank & file |
|
2 |
|
|
2 |
|
| |
|
Foreign Leaders/affairs/markets |
|
16 |
|
|
16 |
|
| |
|
Business/Financial Markets |
|
9 |
|
|
3 |
|
| |
|
Interest Groups (organized) |
|
4 |
|
|
7 |
|
| |
|
Citizens/Subgroups (not formally organized) |
|
16 |
|
|
8 |
|
| |
|
The Media |
|
1 |
|
|
1 |
|
| |
|
Family & Friends |
|
2 |
|
|
1 |
|
| |
|
Office of the President |
|
20 |
|
|
27 |
|
| |
|
Other |
|
20 |
|
|
27 |
|
| |
|
|
|
100 |
|
|
100 |
|
| 7. UNDERLYING THEME |
| |
CLINTON STORIES
(%) |
BUSH STORIES
(%) |
| |
|
Leadership Ability/Skills |
|
37 |
|
|
31 |
|
| |
|
Core Ideology/Agenda |
|
58 |
|
|
65 |
|
| |
|
Character/Personality/Temperament/Honesty |
|
5 |
|
|
4 |
|
| |
|
|
|
100 |
|
|
100 |
|
| 8. TONE OF THEME |
| |
CLINTON STORIES
(%) |
BUSH STORIES
(%) |
| |
|
Positive |
|
27 |
|
|
22 |
|
| |
|
Neutral |
|
44 |
|
|
49 |
|
| |
|
Negative |
|
28 |
|
|
28 |
|
| |
|
Satire |
|
1 |
|
|
1 |
|
| |
|
|
|
100 |
|
|
100 |
|
| 9. BIG STORY |
| |
CLINTON STORIES
(%) |
|
| CLINTON-1993 |
|
|
|
| |
|
Inauguration '93 |
|
3 |
|
| |
|
Budget Speech to Cong |
|
2 |
|
| |
|
Budget Plan Assessment/Explanation |
|
12 |
|
| |
|
Budget Plan Passage (re. Congress or Citizen) |
|
11 |
|
| |
|
Energy Tax |
|
2 |
|
| |
|
Reducing/ "Reinventing" Gov't |
|
2 |
|
| |
|
Jobs Program |
|
1 |
|
| |
|
Industrial/Tech. Policy |
|
2 |
|
| |
|
Base Closings |
|
1 |
|
| |
|
Abortion |
|
1 |
|
| |
|
Health Care Plan |
|
3 |
|
| |
|
Health Care Task Force |
|
2 |
|
| |
|
Gays in the Military |
|
7 |
|
| |
|
Welfare Reform |
|
1 |
|
| |
|
Bosnia Intervention |
|
7 |
|
| |
|
Iraq Intervention |
|
1 |
|
| |
|
Russian Aid |
|
3 |
|
| |
|
Free Trade |
|
3 |
|
| |
|
Attorney General nominations |
|
6 |
|
| |
|
FBI Director W. Sessions removal |
|
* |
|
| |
|
Justice White/Supreme Ct. nomination |
|
1 |
|
| |
|
Not a Big Story |
|
29 |
|
| |
|
|
|
100 |
|
| |
|
BUSH STORIES
(%) |
| BUSH-2001 |
|
|
|
| |
|
2000 Election Controversy |
|
2 |
|
| |
|
Inauguration |
|
4 |
|
| |
|
Budget assessment |
|
10 |
|
| |
|
Budget Passage |
|
11 |
|
| |
|
Budget Speech to Congress |
|
4 |
|
| |
|
Estate Tax Specific |
|
1 |
|
| |
|
Defense Review |
|
3 |
|
| |
|
Abortion |
|
1 |
|
| |
|
California Power Crisis |
|
1 |
|
| |
|
Education Plan |
|
6 |
|
| |
|
Energy Crisis |
|
1 |
|
| |
|
Environmental Policy/Global Warming |
|
3 |
|
| |
|
Faith Based Initiative |
|
6 |
|
| |
|
Hanssen Spy Capture |
|
- |
|
| |
|
Patient's Bill of Rights |
|
1 |
|
| |
|
Blair meeting |
|
1 |
|
| |
|
Iraq Intervention |
|
4 |
|
| |
|
Israel/Middle East Policy |
|
1 |
|
| |
|
Mexico Policy & Meeting w/ Fox |
|
2 |
|
| |
|
USS Greeneville Fishing Trawler |
|
* |
|
| |
|
Bush Reaching Out/Crossing Lines |
|
3 |
|
| |
|
Role of Bush Cabinet/Advisors |
|
2 |
|
| |
|
Ashcroft Nomination |
|
2 |
|
| |
|
Clinton Scandals |
|
1 |
|
| |
|
Not A Big Story |
|
30 |
|
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