The Last Lap

Total N = 1149
518	All Newspapers
	344	All Natl. Papers
	174	All Regional Papers
227	All Television
	125	All AM Shows
	102	All PM Shows
404	All Internet
1,149	Total

1. SOURCE
Total %			All Newspapers		All Television		All Internet
45	All Newspapers		100		0		0
	30	All Natl. Papers		66		0		0
	15	All Regional Papers		34		0		0
20	All Television		0		100		0
	11	All AM Shows		0		55		0
	9	All PM Shows		0		45		0
35	All Internet		0		0		100
100			100		100		100
2. DATE
Total %			All Newspapers		All Television		All Internet
30	Week 1		31		29		30
30	Week 2		32		30		27
40	Week 3		37		41		43
100			100		100		100
3. STORY LENGTH
Total %			All Newspapers		All Television		All Internet
7	75 - 150 words		6		11		4
8	151 - 300 words		7		15		4
39	301 - 750 words		38		49		36
46	More than 750 words		49		25		56
100			100		100		100
4. PLACEMENT (Newspaper only)
Total %			All Newspapers		All Television		All Internet
14	Page One		14		0		0
52	National/International		52		0		0
24	Editorial/OP ED		24		0		0
1	Business		1		0		0
3	Metro/Local/Regional		3		0		0
4	Style/Life		4		0		0
1	Sunday - Week in Review		1		0		0
1	Sunday Magazine		1		0		0
0	Not applicable (Internet/TV)		0		100		100
100			100		100		100
5. WIRE SERVICE
Total %			All Newspapers		All Television		All Internet
76	Staff Reporters/Writers		77		100		63
5	AP		6		0		5
*	Hearst		*		0		0
*	Knight-Ridder		*		0		0
*	Reuters		*		0		1
*	Scripps-Howard		*		0		1
9	Other Newspaper or Newspaper Service		8		0		14
3	Combo - Staff/News Service		3		0		6
6	OP/ED - Non-Staff		5		*		9
1	Other Wire Service		1		0		1
100			100		100		100
6. DATELINE
Total %			All Newspapers		All Television		All Internet
18	Washington, D.C.		33		12		0
8	Florida		14		8		0
2	Michigan		4		1		0
3	Missouri		3		6		0
16	New York		16		45		0
2	North Carolina		2		8		0
4	Oregon		9		1		0
2	Texas		4		3		0
45	All Others		15		16		100
100			100		100		100
7. RECURRING LEAD
Total %			All Newspapers		All Television		All Internet
29	Super A: Issues		31		26		28
	6	Health and Elderly		6		8		5
	5	Taxes		4		5		5
	6	Other Domestic		7		5		7
	5	Energy		6		3		6
	7	Foreign Policy		8		5		5
57	Super B: Campaign Internals		53		68		56
	22	Debates		20		32		20
	15	Battleground States		15		13		16
	12	Campaign Strategy		11		13		12
	8	Momentum and Media		7		10		8
13	Super C: Character and Record		15		5		16
	7	Bush Record and Facts		8		3		9
	6	Gore Record and Truth		7		2		7
1	Other		1		1		*
100			100		100		100
8. DOMINANT CANDIDATE/CANDIDACY
Total %			All Newspapers		All Television		All Internet
29	All Gore		31		22		31
24	All Bush		25		15		27
47	All Gore/Bush Interwoven		43		63		42
*	All Nader		1		*		*
0	All Candidates		0		0		0
100			100		100		100
9. STORY TRIGGER
Total %			All Newspapers		All Television		All Internet
28	All Candidate Driven		29		31		25
9	All Campaign Driven		7		8		12
4	All Observer Driven		4		4		3
56	All Press Driven		55		56		57
*	Independent Polling		*		*		1
3	Other		5		1		2
100			100		100		100
10. STORY FRAME/ANGLE
Total %			All Newspapers		All Television		All Internet
13	Policy Explained		15		11		12
6	Candidate Fitness		5		4		8
41	Political Internals		36		50		43
11	Meta Issues		12		9		12
29	Straight News		32		26		25
100			100		100		100
11. CANDIDATE TONE
Based on stories that are not straight news stories; n=821
Total %			All Newspapers		All Television		All Internet
18	All Positive		19		21		15
31	All Neutral		28		38		32
51	All Negative		53		41		53
100			100		100		100
12. STORY IMPACT
Total %			All Newspapers		All Television		All Internet
27	Citizens		32		20		23
64	Politicians		59		70		68
5	Interest Groups		6		4		6
4	No Impact Implied		3		6		3
100			100		100		100