2005 Annual Report - Online Newsroom Investment

Because of the difficulty of producing a profitable local-television online site, many stations are outsourcing the building of their sites to companies such as Internet Broadcasting Systems or WorldNow. While those companies have helped stations get off the ground, Mark Glaser of the Online Journalism Review noted in 2004 that they may ultimately hinder stations' ability to do the most with their sites. IBS uses a few standard designs, so many sites may look the same. IBS also has some control over the stories that appear on the site outside of those produced locally.²¹