Median Age of Morning News Viewers

In previous years, the network morning shows, in their bid for ad-worthy viewers, had been more successful than their evening news counterparts at driving down the average age of their audiences. In 2006, however, the median age actually climbed a year, to 54. According to data from Magna Global USA, NBC’s Today still enjoyed the youngest audience at 53.2, while ABC had the oldest, 54.7. CBS’s Early Show, meanwhile, got a bit older in 2006, at just under 53.7.