Network TV Ownership 2006 Annual Report NBC
NBC Universal (GE)--At A Glance
Source: Division descriptions taken from General Electric’s corporate Web site NBC Universal divisions taken from NBC Universal Web site, www.nbcuni.com It’s been over two years since NBC and the French company Vivendi Universal merged their holdings into a single media company, NBC Universal (GE holds 80% of it, Vivendi Universal the remainder). At the time, in 2003, NBC was a broadcast network powerhouse with the top morning news program, the top evening news program and a coveted entertainment lineup. Vivendi Universal, on the other hand, reportedly brought $1.7 billion in debt to the relationship. Heading into 2006, however, NBC had lost some of its value. NBC Universal’s third- quarter revenue declined 26%. The once top-rated network now sits in the No. 3 position for prime-time ratings. The cable division, NBC Universal Cable, reached an on-demand programming deal with Time Warner Cable in late 2005. The agreement, which includes carriage agreements for USA Network, Universal HD, mun2 and Telemundo Puerto Rico, will equip programs on several NBC properties with “Start Over.” As the name implies, Start Over allows viewers to, start programs over once the programs have already begun. Reportedly, the deal “also includes the rights to on demand content from NBC News (Nightly News and Meet the Press) and for the first time, cable…“2 including programs from MSNBC and CNBC. On December 24, 2005 , however, Microsoft announced its plans to walk away from its joint-venture cable channel, MSNBC, giving full control to NBC while maintaining joint control of MSNBC.com. In many ways news — along with its strong sports presence derived from the Olympics — seems to be the network’s strongest asset. Its nightly newscast, morning news program and Sunday morning news shows all lead in viewership. For some time now, “Nightly News” and “Today” have earned more advertising revenue than their competition (though that may be shifting in the near future). Those two and “Meet the Press” are audience leaders in their respective spots. In other words, while NBC News is a small part of the overall picture for NBC Universal, it has the undeniable cachet of being the leading force in network news. Network TV Ownership |
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