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Media Exposure by Candidate/Political Figure

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Main Newsmaker Significant Presence Total Percent of Campaign Stories
Barack Obama (D)
 59.0% 14.3% 73.3%
John McCain (R)
 49.5 12.8 62.3
Bill Clinton
 4.0 0.8
 4.8
Hillary Clinton 1.5 0.7
 2.2
Cindy McCain
 1.1 0.7
 1.8
Michelle Obama 0.7
 0.8
 1.5
Total Number of Campaign Stories = 273