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Media Exposure by Candidate/Political Figure

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Main Newsmaker Significant Presence Total Percent of Campaign Stories
Barack Obama (D)
 64.3% 11.8% 76.1%
John McCain (R)
 37.1 16.1 53.2
Michelle Obama
 8.9 0.7
 9.6
Hillary Clinton 2.9 1.4
 4.3
Cindy McCain
 3.2 1.1
 4.3
George Bush 1.4
 2.2
 3.6
Total Number of Campaign Stories = 280