Media Exposure Over Time

Jan. 6-11

Jan. 14-20

Jan. 21-27

Jan. 28-Feb. 3

Feb. 4-10

Feb. 11-17

Feb. 18-24

Feb. 25 – Mar. 2

Mar. 3 – 9

Mar. 9-16

Mar. 17-23

Mar. 24-30

Mar. 31-Apr. 6

Apr. 6-13

Apr. 14-20

Apr. 21-27

Apr. 28-May 4

31.9%

27.8%

41.3%

34.0%

40.2%

55.5%

56.8 %

69.0%

57.6 %

67.1%

71.6%

53.5%

55.7%

46.2%

75.6%

70.1%

69.4%

37.0

29.0

40.3

32.0

41.1

56.9

49.9

58.2

59.9

50.8

30.3

63.3

55.4

55.8

59.1

63.9

40.7

23.7

23.5

16.9

37.4

42.3

34.3

38.4

28.5

25.6

15.3

16.8

23.6

30.0

34.7

24.1

17.1

14.2