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Character Themes and Associations with the Candidates

2004
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The character themes embedded in the coverage of the candidates in the spring leading up to the conventions tended to emphasize negative attributes of George Bush and John Kerry.

Source: PEJ, "Character and the Campaign"

Date Posted: July 12, 2004

Character and the Campaign: What are the Master Narratives about the Candidates in 2004 and How is the Public Reacting to Them?