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Positive and Negative Themes by Candidate

2004
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The press coverage leading up to the conventions in 2004 tended to focus on Bush, both positive and negative character themes. There was little about comparatively little about John Kerry and most of it tended to be negative.

Source: PEJ, "Character and the Campaign"

Date Posted: July 12, 2004

Character and the Campaign: What are the Master Narratives about the Candidates in 2004 and How is the Public Reacting to Them?