Podcasting: Americans’ familiarity with podcasting

Podcasting: Americans’ familiarity with podcasting (2016)

Year % of U.S. adults ages 12 or older who say they are familiar with the term "podcasting"
2006 22%
2007 37%
2008 37%
2009 43%
2010 45%
2011 45%
2012 46%
2013 46%
2014 48%
2015 49%

Note: Edison's survey is conducted in January and February of each year.
Source: Edison Research.
"State of the News Media 2016"

Pew Research Center