Digital: Top 50 Digital Native News Sites (2015)

Total number of unique visitors and average minutes per visit for January 2015 (in thousands)

Unique Visitors Average Minutes per Visit
Rank (According to Pew Research Center Analysis) Media Total Unduplicated Digital Population Desktop Mobile Total Unduplicated Digital Population Desktop Mobile
1 HUFFINGTONPOST.COM 100000 44184 67095 2.4 2.5 1.9
2 BUZZFEED.COM 77992 22749 57724 2.8 3.1 2.1
3 BLEACHERREPORT.COM 44429 14645 32938 2.8 2.2 3.5
4 BUSINESSINSIDER.COM 37309 15278 24101 2 2.3 1.7
5 CNET.COM 30482 21177 11307 2.4 2.2 1.9
6 MASHABLE.COM 20951 9669 12029 1.5 1.3 1.7
7 SLATE.COM 18346 7525 11533 2.4 2.8 2
8 VICE.COM 15558 4193 9375 3 1.7 2.2
9 GAWKER.COM 14079 5724 8954 1.9 1.7 2.3
10 VOX.COM 13598 6070 7862 1.5 1.5 1.6
11 THEDAILYBEAST.COM 12918 5140 8215 2.4 2.4 2.2
12 SALON.COM 12727 5333 7757 1.8 1.6 2
13 MIC.COM 12283 3511 8928 1.5 1.5 1.4
14 ENGADGET.COM 8632 5302 3593 1.9 1.8 2
15 TECHCRUNCH.COM 7931 4746 3417 1.6 1.6 1.6
16 DAILYCALLER.COM 7070 2823 4404 2.4 2.5 2.1
17 GRANTLAND.COM 6666 3337 3569 2.2 2.1 2.4
18 LIVESCIENCE.COM 6055 3265 2952 1.6 1.3 2.2
19 POLITICO.COM 6015 3943 2290 2.5 3.1 1.3
20 QZ.COM 5200 2609 2697 1.4 1.4 1.6
21 THEROOT.COM 4652 815 3886 1.6 2.8 1.2
22 ARSTECHNICA.COM 4288 2805 1561 2 1.8 2.6
23 THEBIGLEAD.COM 3988 1886 2141 2 2.2 1.6
24 FIVETHIRTYEIGHT.COM 3760 1640 2158 1.8 1.9 1.7
25 GLOBALPOST.COM 3309 1538 1830 1.3 1.1 1.4
26 TALKINGPOINTSMEMO.COM 3273 1238 2044 1.6 1.5 1.8
27 GOTHAMIST.COM 3239 1216 2027 2.1 2.4 1.7
28 PITCHFORK.COM 3099 1382 1721 2.1 2.3 1.9
29 INDIEWIRE.COM 2908 1290 1652 1.8 1.7 1.8
30 DNAINFO.COM 2752 966 1795 1.5 1.5 1.5
31 GIGAOM.COM 2031 1205 842 1.7 1.7 1.7
32 NEWSONE.COM 1833 508 1345 3 4.9 1.9
33 RECODE.NET 1455 815 651 1.7 1.6 1.7
34 THEAWL.COM 791 315 468 1.5 1.7 1.2
35 NORTHJERSEY.COM 486 484 2.8 2.6
36 POPMATTERS.COM 359 213 147 1.9 1.9 1.9
37 FIRSTLOOK.ORG 300 300 2.6 2.6
38 ADN.COM 255 255 2.4 2.4
39 MONGABAY.COM 244 244 1.3 1.3
40 MINTPRESSNEWS.COM 214 214 0.7 0.7
41 TEXASTRIBUNE.ORG 210 210 2 2
42 FACTCHECK.ORG 201 201 2.1 2.1
43 GRIST.ORG 199 199 2.2 2.2
44 WATCHDOG.ORG 160 160 1.9 1.8
45 THEBOLDITALIC.COM 149 149 1 1
46 PROPUBLICA.ORG 146 146 2.4 2.4
47 ELEVENWARRIORS.COM 140 140 3.3 3.3
48 MINNPOST.COM 114 114 0.7 0.7
49 COLORLINES.COM 84 84 1.6 1.6
50 OPENSECRETS.ORG 70 70 1.8 1.8

Source: ComScore database
Note: Total Digital Population is the unduplicated combination of the desktop (web browsing and video) and mobile (websites and apps) traffic figures. For that reason, desktop and mobile figures combined may exceed the total digital population number.
Note: Colorlines.com, mintpressnews.com, and firstlook.org were not included in comScore’s January dictionary; their data were provided in a custom report from comScore
Note: An empty cell indicates that the entity did not meet comScore’s mobile minimum reporting standards for this month.