Digital news revenue: U.S. display advertising by type

Digital news revenue: U.S. display advertising by type (2016)

Year Banner ads Video ads Rich media Sponsorship
2010 $6,230,000,000 $1,420,000,000 $1,540,000,000 $720,000,000
2011 $7,550,000,000 $2,000,000,000 $1,650,000,000 $1,120,000,000
2012 $8,560,000,000 $2,890,000,000 $1,790,000,000 $1,540,000,000
2013 $9,720,000,000 $3,820,000,000 $2,640,000,000 $1,500,000,000
2014 $10,530,000,000 $5,240,000,000 $3,710,000,000 $1,580,000,000
2015 $11,870,000,000 $7,660,000,000 $5,580,000,000 $1,720,000,000

Source: eMarketer U.S. Ad Spending Estimates.
"State of the News Media 2016"

Pew Research Center