Digital news revenue: U.S. advertising growth rates by type

Digital news revenue: U.S. advertising growth rates by type (2016)

 

Year Video Sponsorships Search Banners Lead generation Rich media Email Classified
2009 39% -1% 1% 4% -14% -8% -28% -29%
2010 40% 88% 12% 23% -8% 2% -33% 15%
2011 41% 56% 26% 21% 14% 7% 9% -1%
2012 45% 37% 15% 13% 11% 9% 3% -1%
2013 32% 17% 15% 14% 15% 47% 7% 7%
2014 41% 9% 14% 9% 5% 42% 5% 5%
2015 46% 9% 16% 13% 7% 50% 11% 7%

Source: eMarketer U.S. Ad Spending Estimates.
"State of the News Media 2016"

Pew Research Center