The deadly tornadoes that ripped through the Southeast on
April 27—reportedly killing more than an estimated 300 people and leaving hundreds
more missing—topped the news agenda from April 25-May 1, accounting for 15% of
the newshole, according to the PEJ’s News Coverage Index. No domestic natural
disaster has generated that level of attention in a single week since September
1-7, 2008 (17%), when Hurricane Gustav hit Louisiana, causing mass evacuations.
Storm coverage was boosted in part by Barack Obama’s April
29 visit to hard-hit Tuscaloosa, Alabama—a trip he took after making the
decision in Washington to give the green light to the bin Laden mission.
Video images of twisters—many provided by amateur
videographers—and scenes of devastation received heavy play on television,
especially on the broadcast networks, where the storm news accounted for 23% of
the airtime studied by PEJ.
Standing in a flattened part of Tuscaloosa where 16
people were killed, ABC News’ Steve Osunsami described the human toll: “First responders who were here were so busy
pulling the living from all of these debris, they were forced to ignore the
dead. That’s how bad this is. You can hear the sound of smoke detectors in the
distance but no one’s here. There’s the smell of death.”
At the same time the media were covering the aftermath of
the violent storms, they were also preparing to chronicle the week’s No. 4 story—the highly anticipated
British royal wedding of Prince William and Kate Middleton, which accounted for
11% of the newshole.
U.S. media outlets sent their top anchors and
correspondents to London to report back on the young couple, the guests, and the
feelings of British citizens about the lavish event, and of course, the wedding
dress. (At least one, however, NBC anchor Brian Williams, left London to cover
the tornado story in the U.S.)
Like the tornadoes, the royal wedding was a major network
news television event, with newscasts beginning their live coverage as early as
4 a.m. (Eastern) on Friday, the day of the wedding. On the networks, the
wedding accounted for 36% of the week’s coverage.
The U.S. economy was the No. 2 story last week at 12%—down
slightly from 14% the week before. The news was driven by reports about Federal
Reserve chairman Benjamin Bernanke’s Wednesday press conference in which he
took questions from reporters—a first in the history of the Fed. In addition,
about a quarter of the economic coverage focused on the federal budget deficit.
About a quarter of the Obama narrative focused on the nominations
of Leon Panetta to be the next defense secretary and David Petraeus to head the
CIA. But about two-thirds of the Obama coverage was given over to rumors about
the president’s place of birth. Following efforts by potential GOP presidential
candidate Donald Trump to raise questions about Obama’s citizenship, the president
used an April 27 news conference to announce that his long-form birth
certificate was now public. Trump responded by publicly taking credit for the
“revelation.”
Last week marked the third consecutive week that rumors
about Obama’s birthplace generated significant attention in the mainstream
media.
Continuing upheaval in the Middle East rounded out the
top five stories last week, as a violent crackdown on protestors in Syria and a
NATO bombing of Col. Muammar Gaddafi’s Libyan compound that killed his youngest
son accounted for much of the 11% devoted to the turmoil around the region. For
the first time, the balance of coverage tipped toward Syria, the focus of more coverage
than Libya last week. Overall attention to the Middle East was down from 15%
the week before.
Newsmakers of the Week
A major press conference, a visit to Alabama in the wake
of disaster and rumors about his birth certificate propelled Barack Obama to
the top of the headlines, making him the dominant newsmaker in 10% of all
stories during the week of April 25-May 1. That is up slightly from 8% the week
before. (To be considered a dominant newsmaker, someone must be featured in at
least 50% of a story.)
Donald Trump, in his second week in a row as the No. 2
newsmaker, featured prominently in 5% of all stories studied. His presidential
aspirations were overshadowed by his questions about Obama’s place of birth,
and later, by his reaction to the White House’s publicizing of Obama’s birth
certificate.
And finally, at No. 5 (2%), was Arizona Rep. Gabrielle
Giffords, who was to attend the launch of the space shuttle Endeavor, commanded
by her husband, astronaut Mark Kelly (the launch, scheduled for April 29, was
delayed). Giffords had not been among
the top five newsmakers since the week of February 14-20.
About the NCI
PEJ’s weekly News Coverage Index examines the news agenda of
52 different outlets from five sectors of the media: print, online, network TV,
cable and radio. (See List of Outlets.)
The weekly study, which includes some 1,000 stories, is designed to provide
news consumers, journalists and researchers with hard data about what stories
and topics the media are covering, the trajectories of that media narrative and
differences among news platforms. The percentages are based on
"newshole," or the space devoted to each subject in print and online
and time on radio and TV. (See Our Methodology.) In addition, these reports also
include a rundown of the week’s leading newsmakers, a designation given to
people who account for at least 50% of a given story.
Jesse Holcomb of PEJ
Powered by: Phase2 Technology
