2012 Additional Content Studies
The Project offers topline data for additional content-based reports. Topics of these opportunistic studies ranged from digital advertising and news to how the media covered the 2012 campaign.
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For key audience and economic indicators for a variety of sectors within the U.S. news media industry please visit our State of the News Media page.
The 2008 NCI data set totals 69,942 stories. The Index sample includes 48 outlets (34 or 35 each weekday with some rotation), every Monday through Sunday. These outlets come from the five main sectors of mainstream media – print, network TV, cable TV, online and radio.