Journalists
Candidates
Surrogates
Experts
Voters
Other Media
Other
Voter Interaction
3%
1%
6%
2%
16%
0%
17%
Public Record
28%
36%
28%
43%
20%
16%
28%
Recent Remarks
7%
9%
3%
1%
2%
13%
4%
Campaign Platform
8%
13%
9%
8%
5%
0%
0%
Tactics/Rhetoric
14%
10%
8%
23%
13%
3%
17%
Opponent Attack
6%
10%
16%
4%
2%
3%
0%
Remarks of Friends
2%
0%
3%
0%
0%
3%
4%
Past Personal Life
3%
1%
2%
0%
2%
13%
13%
Polling
2%
0%
1%
3%
2%
6%
8%
Other Media
2%
0%
1%
0%
0%
0%
0%
Other
3%
3%
6%
8%
2%
6%
4%
No Evidence
22%
17%
17%
8%
36%
37%
4%
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