April 28, 2015

Top Digital-Native News Entities

News Entity Total Digital Population Desktop Mobile
HuffingtonPost.com 100,000 44,184 67,095
BuzzFeed.com 77,992 22,749 57,724
BleacherReport.com 44,429 14,645 32,938
BussinessInsider.com 37,309 15,278 24,101
CNET.com 30,482 21,177 11,307
Mashable.com 20,951 9,669 12,029
Slate.com 18,346 7,525 11,533
Vice.com 15,558 4,193 9,375
Gawker.com 14,079 5,724 8,954
Vox.com 13,598 6,070 7,862

Source: Pew Research Center analysis of comScore Media Metrix, January 2015, U.S.
Note: Total digital population is the unduplicated combination of the desktop (web browsing and video) and mobile (websites and apps) traffic figures. For that reason, desktop and mobile figures combined may exceed the total digital population number.

Pew Research Center