June 6, 2018

Digital display advertising revenue by format

Year Banner ads Rich media ads Sponsorship ads Video ads
2011 $7,550,000,000 $1,650,000,000 $1,120,000,000 $2,000,000,000
2012 $8,560,000,000 $1,790,000,000 $1,280,000,000 $2,890,000,000
2013 $9,700,000,000 $2,610,000,000 $1,450,000,000 $3,720,000,000
2014 $10,530,000,000 $3,710,000,000 $1,580,000,000 $5,240,000,000
2015 $11,910,000,000 $5,600,000,000 $1,730,000,000 $7,680,000,000
2016 $14,280,000,000 $8,030,000,000 $1,890,000,000 $10,700,000,000
2017 $17,749,000,000 $11,893,000,000 $2,234,000,000 $14,596,000,000

 

Pew Research Center