Unique visitors of newspaper websites
Average monthly unique visitors to the top 50 U.S. newspapers by circulation
Year (Q4)Average monthly unique visitors
20148,233,544
20159,709,071
201611,734,536
201711,527,744
201811,600,124
201912,149,197
202013,866,542

Note: For each year, the average traffic for each website for October/November/December was calculated; the data point represents the overall average of those numbers. Analysis is of the top 49 newspapers by average Sunday circulation for Q3 2015-2020, according to Alliance for Audited Media data, with the addition of The Wall Street Journal. For each newspaper, the Comscore entity matching its homepage URL was analyzed.

Source: Comscore Media Metrix® Multi-Platform, US, Unique Visitors, October-December 2014-2020.

PEW RESEARCH CENTER