April 28, 2015

Mobile Traffic Key to Television Networks’ Online Presence

Total Digital Population Desktop Mobile
ABC News 65,300 28,381 39,616
NBC News 56,424 22,353 37,153
CBS News 47,053 18,371 31,471

Source: comScore Media Metrix, January 2015, U.S.
Notes: Total digital population is the unduplicated combination of the desktop (web browsing and video) and mobile (websites and apps) traffic figures. For that reason, desktop and mobile figures combined may exceed the total digital population number. Data reflect the news divisions’ groupings, which are part of larger properties. For this reason, the data here differ from what is reflected in the digital audience fact sheet.

Pew Research Center