July 15, 2015

Digital: U.S. Display Advertising by Type

 Year Banners Video Rich Media Sponsorships
2008 4.6 0.6 1.9 0.6
2009 5.06 1.02 1.51 0.38
2010 6.23 1.42 1.54 0.72
2011 7.55 2.00 1.65 1.12
2012 8.56 2.89 1.79 1.54
2013 9.72 3.82 2.64 1.50
2014 10.90 5.96 3.73 1.77

Source: eMarketer. “US Ad Spending Forecast,” 2012-2014. “US Online Ad Spending,” 2011.

Note: Display is made up of rich media, video, sponsorships, and banner advertising

Pew Research Center