July 15, 2015

Digital: Top Five Companies in Digital Advertising

 Year Google Yahoo Facebook Microsoft AOL IAC Other Top 5 total Total
2009 7.9 3.66 0.56 1.18 0.99 8.38  14.28 22.66
2010 10.03 3.36 1.14 1.49 0.88 9.39 16.9 26.29
2011 12.84 3.08 1.73 1.83 0.90 11.61 20.38 31.99
2012* 15.05 2.50 2.18 2.27 0.94* 0.94* 13.86 22.94 36.8
2013 17.10 2.50 3.28 2.55 1.02 16.66 26.45 43.11
2014 19.32 2.55 4.99 2.91 1.08 19.88 30.85 50.73

Source: eMarketer. “US Ad Spending Forecast,” 2012-2014. “US Online Ad Spending,” 2011.

* In 2012, AOL and IAC were tied as the fifth-highest generator of digital advertising revenue.

Note: Mobile is a subset of digital. News organizations fall into the ‘other’ category along with thousands of other content providers selling digital ads.

Pew Research Center