June 14, 2016

Digital news revenue: U.S. mobile advertising by ad type (2016)

Year Search Display ads* Messaging Video Other**
2012 $2,241,400,000 $1,604,500,000 $223,400,000 $243,700,000 $50,200,000
2013 $4,905,100,000 $4,917,600,000 $245,300,000 $722,000,000 $195,400,000
2014 $8,720,000,000 $8,110,000,000 $240,000,000 $1,540,000,000 $550,000,000
2015 $14,130,000,000 $13,250,000,000 $270,000,000 $2,880,000,000 $1,060,000,000

* Sponsorships, Banners and Rich Media together make up the larger category of Display Ads.
** Classified, email and lead generation make up the category Other.
Source: eMarketer U.S. Ad Spending Estimates.
“State of the News Media 2016”

Pew Research Center