| Year | Banner ads | Video ads | Rich media | Sponsorship |
|---|---|---|---|---|
| 2010 | $6,230,000,000 | $1,420,000,000 | $1,540,000,000 | $720,000,000 |
| 2011 | $7,550,000,000 | $2,000,000,000 | $1,650,000,000 | $1,120,000,000 |
| 2012 | $8,560,000,000 | $2,890,000,000 | $1,790,000,000 | $1,540,000,000 |
| 2013 | $9,720,000,000 | $3,820,000,000 | $2,640,000,000 | $1,500,000,000 |
| 2014 | $10,530,000,000 | $5,240,000,000 | $3,710,000,000 | $1,580,000,000 |
| 2015 | $11,870,000,000 | $7,660,000,000 | $5,580,000,000 | $1,720,000,000 |
Source: eMarketer U.S. Ad Spending Estimates.
“State of the News Media 2016”
