July 15, 2015

Digital: Local Digital Advertising As Percent of Total Online Ad Spending

Year Local Online Advertising %
2010 30.0
2011 27.5
2012 21.0
2013 25.4
2014 30.9
2015 36.7
2016 40.5
2017 42.2

Source: Borrell Associates

Pew Research Center