August 7, 2017

Digital display advertising revenue by format

Year Banner ads Rich media ads Sponsorship ads Video ads
2011 7,550,000,000 1,650,000,000 1,120,000,000 2,000,000,000
2012 8,560,000,000 1,790,000,000 1,280,000,000 2,890,000,000
2013 9,700,000,000 2,610,000,000 1,450,000,000 3,720,000,000
2014 10,530,000,000 3,710,000,000 1,580,000,000 5,240,000,000
2015 11,910,000,000 5,600,000,000 1,730,000,000 7,680,000,000
2016 14,280,000,000 8,030,000,000 1,890,000,000 10,700,000,000

Pew Research Center