August 3, 2015

Digital: Demographics of Social Media Users (2013)

Total White, Non-Hispanic Black, Non-Hispanic Hispanic
Facebook 71 71 76 73
Twitter 18 16 29 16
Instagram 17 12 34 23
Pinterest 21 21 20 18
LinkedIn 22 22 30 13

Source: Pew Research Center’s Internet Project Tracking Survey, August 7-September 16, 2013. N=1,445 internet users ages 18+. White, Non Hispanic (n=1,025), Black, Non Hispanic (n=138), Hispanic (n=169). Interviews were conducted in English and Spanish and on landline and cell phones. The margin of error for results based on all internet users is +/- 2.9 percentage points.

Pew Research Center