April 27, 2015

Banner Ads Still Dominate Display, But Video Ads Catching Up

Year Banner Ads Video Ads Rich Media Sponsorship
2008 4.6 0.6 1.9 0.6
2009 5.06 1.02 1.51 0.37
2010 6.23 1.42 1.54 0.72
2011 7.55 2 1.65 1.12
2012 8.56 2.89 1.79 1.54
2013 9.72 3.82 2.64 1.5
2014 10.9 5.96 3.73 1.77

Source: eMarketer. “US Ad Spending Forecast.” October 2012, December 2013, December 2014. “Mobile Advertising Goes Mainstream,” October 2011. “Mobile Advertising and Marketing: Past the Tipping Point,” October 2010.

Pew Research Center