Year % of U.S. population ages 12 or older who have ever listened to a podcast
2006 11%
2007 13%
2008 18%
2009 22%
2010 23%
2011 25%
2012 29%
2013 27%
2014 30%
2015 33%
2016 36%

Note: Edison’s survey is conducted in January and February of each year.
Source: Edison Research.
“State of the News Media 2016”