PublicationsOctober 31, 2000

Frames of Debate Analysis

Debate coverage at the close of Campaign 2000 was more focused on the internal politics of the campaign than anything else.

PublicationsOctober 31, 2000

Three Most Common Bush Themes

For then-Gov. George W. Bush, two of the three most popular story themes at the end of the 2000 campaign were focused on issues.

PublicationsOctober 31, 2000

Three Most Common Gore Themes

For then-Vice President Al Gore, the three most popular story themes at the end of the 2000 campaign were about the fortuns of his campaign rather than his ideas, in contrast with his opponent.

PublicationsOctober 31, 2000

Impact of Campaign Stories, by Medium

In each medium, most stories at the end of Campaign 2000 were focus on the impact on the candidates themselves rather than citizens or interest groups.

PublicationsOctober 31, 2000

Timing of Story Themes

As the close of the 2000 campaign drew nearer the press focused more on “campaign internals” (or horse race stories) than it did policy issues.

PublicationsOctober 31, 2000

Tone of Coverage for Gore and Bush

The closing weeks of the 2000 campaign saw then-Vice President Al Gore getting more negative coverage, but both candidates saw a deluge of negative stories.

PublicationsOctober 31, 2000

Major Story Themes in Late Campaign 2000 Coverage

More than half of the stories from the end of the 2000 campaign were about the internal politics of campaigning.

PublicationsJuly 27, 2000

Gore Character Themes

The most common story theme for then-Vice President Al Gore’s campaign in 2000 dealt with Gore being “scandal-tainted” and Gore being a “liar.”

PublicationsJuly 27, 2000

Bush Character Themes

The most dominant theme in the 2000 campaign coverage of then-Gov. George W. Bush was that he was a “different kind of Republican.”

PublicationsJuly 27, 2000

Timing of Bush and Gore Character Themes

As campaign 2000 went on, the most popular story theme for then Gov. George W. Bush went from his “coasting on his family ties” to his being “unintelligent.”