PublicationsOctober 31, 2000

Tone of Coverage for Gore and Bush

The closing weeks of the 2000 campaign saw then-Vice President Al Gore getting more negative coverage, but both candidates saw a deluge of negative stories.

PublicationsOctober 31, 2000

Major Story Themes in Late Campaign 2000 Coverage

More than half of the stories from the end of the 2000 campaign were about the internal politics of campaigning.

PublicationsOctober 31, 2000

Frames of Debate Analysis

Debate coverage at the close of Campaign 2000 was more focused on the internal politics of the campaign than anything else.

PublicationsOctober 31, 2000

Three Most Common Bush Themes

For then-Gov. George W. Bush, two of the three most popular story themes at the end of the 2000 campaign were focused on issues.

PublicationsOctober 31, 2000

Three Most Common Gore Themes

For then-Vice President Al Gore, the three most popular story themes at the end of the 2000 campaign were about the fortuns of his campaign rather than his ideas, in contrast with his opponent.

PublicationsOctober 31, 2000

Impact of Campaign Stories, by Medium

In each medium, most stories at the end of Campaign 2000 were focus on the impact on the candidates themselves rather than citizens or interest groups.

PublicationsOctober 31, 2000

Timing of Story Themes

As the close of the 2000 campaign drew nearer the press focused more on “campaign internals” (or horse race stories) than it did policy issues.

PublicationsJuly 27, 2000

Evidence for Bush Coasting on Family Ties

In the 2000 campaign then-Gov. George W. Bush’s “riding the ties to his family” was a frequent story theme, but the stories most often cited no evidence for it.

PublicationsJuly 27, 2000

Evidence Used by Various Sources

In the 2000 campaign the biggest source of “evidence” cited for or against a candidate was the public record, things like public statements.

PublicationsJuly 27, 2000

Gore Character Themes

The most common story theme for then-Vice President Al Gore’s campaign in 2000 dealt with Gore being “scandal-tainted” and Gore being a “liar.”