Character Themes and Associations with the Candidates
The character themes embedded in the coverage of the candidates in the spring leading up to the conventions tended to emphasize negative attributes of George Bush and John Kerry.
Percent of Themes by Candidate
The dominant candidate campaign themes for the 2004 election focused on President Bush and were negative in nature.
Most Important Problem Facing Journalism Today
Journalists in 2004 were increasingly concerned with the effect of business pressures on their work.
State of the News Media 2004: An Annual Report on American Journalism
Glance at some items in the news of late and it seems that many long-held ideas about journalism are unraveling.
State of the News Media 2004: Online
Although the economics are still evolving, the Internet has now become a major source of news in America.
State of the News Media 2004: Newspapers
For more than two generations, the percentage of Americans reading newspapers has been shrinking. Until 1970 the problem was partially masked by population growth. Overall circulation kept rising. Through the 1980s most of the circulation losses were occurring in afternoon papers. The survivors were stable and financially robust.
State of the News Media 2004: Network TV
Network television news was once the most trusted source of information in America. It also had a monopoly over pictures and television reporting from across the country and around the world.
State of the News Media 2004: Cable TV
The convenience of 24-hour cable TV news, offering the latest breaking headlines at any time of the day or night, represents an enormous structural advantage for cable over network television. Cable has become the television news medium of choice. The network most cited as the No. 1 source for news remains CNN, preferred over the broadcast networks and even its cable rivals.
State of the News Media 2004: Local TV
In nearly every aspect of local television – from viewership to economics to ownership structure – there are mixed signals of health and challenge. The next few years may determine whether the industry ultimately heads up or down. But at least one survey shows more people who work in local television news are pessimistic than optimistic about the industry’s future.
State of the News Media 2004: Magazines
Magazines often are harbingers of change. When large social, economic or technological shifts begin to reshape the culture, magazines frequently are the first media to move, and the structure of the industry is one reason. Unlike newspapers, most magazines are not so tied to a specific geographic area, but are instead centered on interests or niches. Writers are looking for trends. Publishers can more quickly than in other media add and subtract titles aimed at specific audience segments or interests. Advertisers, in turn, can take their dollars to hot titles of the moment aimed at particular demographics.