PublicationsOctober 1, 2000

Local TV News Project 2000

Quality sells, but commitment — and viewership — continue to erode.

PublicationsJuly 27, 2000

Evidence for Bush Coasting on Family Ties

In the 2000 campaign then-Gov. George W. Bush’s “riding the ties to his family” was a frequent story theme, but the stories most often cited no evidence for it.

PublicationsJuly 27, 2000

Evidence Used by Various Sources

In the 2000 campaign the biggest source of “evidence” cited for or against a candidate was the public record, things like public statements.

PublicationsJuly 27, 2000

Gore Character Themes

The most common story theme for then-Vice President Al Gore’s campaign in 2000 dealt with Gore being “scandal-tainted” and Gore being a “liar.”

PublicationsJuly 27, 2000

Bush Character Themes

The most dominant theme in the 2000 campaign coverage of then-Gov. George W. Bush was that he was a “different kind of Republican.”

PublicationsJuly 27, 2000

Timing of Bush and Gore Character Themes

As campaign 2000 went on, the most popular story theme for then Gov. George W. Bush went from his “coasting on his family ties” to his being “unintelligent.”

PublicationsJuly 27, 2000

Evidence for Gore and Scandal

The evidence cited for then-Vice President Al Gore being “scandal tainted” in the 2000 campaign most often came from the public record, things like public statements.

PublicationsJuly 27, 2000

Evidence for Bush as a Different Kind of Republican

In the 2000 campaign, the stories featuring the theme of then-Gov. George Bush being a “different kind of Republican” most often cited “campaign tactics and rhetoric” as evidence.

PublicationsJuly 27, 2000

Evidence for Gore as a Liar

The evidence cited for then-Vice President Al Gore being a “liar” in the 2000 campaign most often came from the public record, things like public statements.

PublicationsJuly 27, 2000

A Question of Character

If elections are a battle for control of message through the media, George W. Bush has had the better of it on the question of character than Albert Gore Jr., according to this study of coverage leading up to the GOP convention. But the public may not be getting – or believing – the message.