Local TV News Project 2000
Quality sells, but commitment — and viewership — continue to erode.
Gore Character Themes
The most common story theme for then-Vice President Al Gore’s campaign in 2000 dealt with Gore being “scandal-tainted” and Gore being a “liar.”
Bush Character Themes
The most dominant theme in the 2000 campaign coverage of then-Gov. George W. Bush was that he was a “different kind of Republican.”
Timing of Bush and Gore Character Themes
As campaign 2000 went on, the most popular story theme for then Gov. George W. Bush went from his “coasting on his family ties” to his being “unintelligent.”
Evidence for Gore and Scandal
The evidence cited for then-Vice President Al Gore being “scandal tainted” in the 2000 campaign most often came from the public record, things like public statements.
Evidence for Bush as a Different Kind of Republican
In the 2000 campaign, the stories featuring the theme of then-Gov. George Bush being a “different kind of Republican” most often cited “campaign tactics and rhetoric” as evidence.
Evidence for Gore as a Liar
The evidence cited for then-Vice President Al Gore being a “liar” in the 2000 campaign most often came from the public record, things like public statements.
A Question of Character
If elections are a battle for control of message through the media, George W. Bush has had the better of it on the question of character than Albert Gore Jr., according to this study of coverage leading up to the GOP convention. But the public may not be getting – or believing – the message.
Sourcing of Assertions about Bush's Intellect
Journalists themselves were most often the source of assertions about then Gov. George W. Bush and on every other theme as well.
Evidence for Bush as Unintelligent
In the 2000 campaign then-Gov. George W. Bush’s “being unintelligent” was a frequent story theme, but the stories most often cited no evidence for it.