Numbers: Our Data Library
This library contains all data PEJ creates or collects about the news media. The selections below will appear as charts you can customize. Use the menus on the left to filter the data according to your interests.
| | Source: RTNDA/Ball State University Surveys, Date Posted: March 12, 2007 | | The average number of employees in local newsrooms, by market size, 1998 - 2005 |
| | Source: Advertising Age, "Top 25 Magazine Companies", Date Posted: March 12, 2007 |
Other than Time Warner, the major players in the magazine industry are not the same ones who dominate other media sectors.
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| | Source: MagnaGlobal USA, Date Posted: March 12, 2007 | | The audience for network evening news is old, nearly 60. |
| | Source: MediaMark Research, "Magazine Audience Estimates", Date Posted: March 12, 2007 |
The readership of most news magazines is aging—and faster than the population overall. The exception, The Atlantic, has the oldest readership of all.
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| | Source: MediaMark Research, "Magazine Audience Estimates", Date Posted: March 12, 2007 |
There is little difference in the income of the readers of the three main weekly news magazines. All three had annual incomes of just under $70,000 in 2005. Of all general news magazines, the Atlantic has the most affluent readership and Jet had the lowest.
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| | Source: Kagan Research LLC, a division of Jupiter Kagan Inc. , Date Posted: March 12, 2007 | | What is MSNBC earning and what are its costs? Trends from 1998 to 2006 |
| | Source: Kirk Whisler & Latino Print Network, Carlsbad, CA, Date Posted: March 12, 2007 |
The advertising base of Spanish language newspapers is largely local, but national advertising is beginning to rise.
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| | Source: Publisher’s Information Bureau annual reports, Date Posted: March 12, 2007 |
Despite problems with readership, news magazines have seen ad dollars continue to rise. In 2004, however, Time and Newsweek began to have problems here, too.
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| | Source: Pew Research Center for the People and the Press, Date Posted: March 12, 2007 |
Like many news organizations, the three major news magazines have seen their believability, a key index of trust, drop steadily since 1985. Newsweek is last.
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| | Source: PEJ research, Date Posted: March 12, 2007 |
By their own count, the number of news bureaus maintained by Time and Newsweek have declined steadily since the 1980s.
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