PublicationsJuly 18, 2011

Non-Profit News

PublicationsMarch 19, 2011

Cable: Audience vs. Economics

Two paths diverging would be one way of putting it. A glance at the finances of cable news in 2010 would leave one feeling outright bullish. All three major news channels were projected to have increases in operating profits — Fox News by 27%, CNN (and HLN) by 7% and MSNBC by 8%, according to the market research firm SNL Kagan.1